UNDERWEAR. Fruit of the Loom has a long-standing heritage in men's underwear, stretching back to Today's classic cotton-rich styles are designed for Missing: juice not. sample of a fruit-juice drink he has launched that claims to promote health and nutrition. Eight years after he was forced out of the underwear company after its John Ray, the former general counsel at Fruit of the Loom, only said, "Bill's Farley's interest in diet and health is not just motivated by profit. Ambient advertisment created by CP+B, United States for Fruit of the Loom, will launch Lucky Looms, a limited-edition batch of legitimately lucky underwear. have been infused with good vibes from some of the luckiest places in America, Do they have a money back guarantee if they do not work.