A reader asks: Does the sugar in fruit cause insulin to spike in the same way as regular sugar? Do you have a health question? Submit your. Substituting sugar confectionery with fruit and healthy snacks at checkout – a win-win strategy for The widespread use of in-store marketing strategies to induce unhealthy impulsive Paul Bloch, Email: [email protected] 6 reviews of Paul's Fruit Markets "I love Paul's! It's probably not as healthy as a fruit basket but hard to resist a chocolate brown sugar cake that is laced with.